Cashin: Knits and Girdles in 1961

Bonnie Cashin's fashion style seems so natural, easy fit and easy to wear. But the illusion is often easier to achieve than the reality, as we can see in the foundation garment advertisement from the spring of 1961.

The dress is described as a green and gold striped knit on bright red which is such a modern, 1960's color concept. The knit has a 'natural' fit in the shoulder and body torso. This ad suggests wearing a Maidenform girdle to achieve that slender, effortless looking silhouette. It was promising a newer, more natural girdle of power mesh that would do the job. Where the previous decade had seen a stronger, boned waistline, the early 1960's would lead into a silhouette where natural was the newest look, and Bonnie Cashin was a leader in that field.

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